A weekly newsletter of ideas and observations about consumer behaviour, brands, commerce and society. Some ideas explain a market. Others explain people.
The subjects may be commercial, cultural, economic or social. What connects them is less the category than the question behind them: what does this tell us about how people and organisations actually behave?
For readers interested in what is changing, why it is happening and what it means.
Leadership has always been conferred, not possessed. What has changed is the machinery through which that conferral happens — and the speed at which it can be withdrawn
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